About

I'm Anthony van de Veen, Partner at DEPT® and founder of InsAIghts.nl. For 15 years, I've helped Fortune 500 organisations navigate enterprise transformation. From scaling global practices to advising C-suites on operating model redesign. My current focus: bridging the gap between AI innovation and the governance structures needed to make it work responsibly at scale.

Why InsAIghts Exists

While 85% of executives believe AI will provide competitive advantage, only 38% of companies have governance frameworks in place. That disconnect, between AI's potential and the practical structures to realise it, is what InsAIghts addresses.

Through this platform, I share frameworks that balance innovation velocity with governance rigor.
No theoretical fluff. Just battle-tested insights from scaling DEPT's Adobe practice to €35M (900% growth), leading transformations across Allianz, BAWAG, & AEGON, and building startups from zero.

My Approach

AI governance isn't about constraining innovation, it's about enabling sustainable innovation at scale.

Effective governance should accelerate responsible experimentation by providing clear guardrails, bridge executive vision with operational reality, and balance competing priorities: speed vs. sustainability, innovation vs. risk management, autonomy vs. oversight.

My frameworks aren't theoretical. They're built from real implementations, refined through dozens of enterprise deployments, and designed for the messy reality of organizational change.

What I Bring

  • Practice Building: Scaled DEPT's Adobe practice from 40 to 450 specialists, achieving Platinum Partner status in 18 months

  • Enterprise Transformation: Led multi-year programs achieving 60-70% cost reductions across BFSI and Pharma sectors

  • Entrepreneurial Experience: Founded and exited two startups, including MobySocial.tv (Best New Media Startup award)

  • Global Perspective: Delivered transformations across EMEA, Americas, and APAC; Speaking Dutch, English, German, Spanish

How I Can Help

  1. Strategic Advisory: AI governance assessments, strategy development, and leadership coaching for organizations establishing or enhancing governance capabilities.

  2. Implementation Support: Framework design, risk management, and change management to ensure governance gets adopted, not just documented.

  3. Ongoing Optimisation: Governance reviews, regulatory monitoring, and performance tuning as AI and compliance landscapes evolve.

You don't need to hire me to benefit from this work. My newsletter, Manifesto, white papers, and speaking engagements share practical frameworks freely with the enterprise AI community.

Let's Connect

If you're navigating enterprise AI adoption, establishing governance, scaling capabilities, or separating signal from noise, let's talk.

“ The AI revolution isn't coming, it's here.
The question is whether your organisation will shape it or be shaped by it.