Beyond Optimised Agents
Preserving Innovation in an AI-Perfect World
While attending the Adobe Summit this year, I found myself surrounded by impressive demonstrations of AI agent technology. As Adobe unveiled its Agent Orchestrator platform and executives shared how these tools would "transform creativity and marketing," my initial excitement gradually gave way to a nagging concern.
Sitting in that Las Vegas conference hall, watching the polished demos of AI agents seamlessly optimising every touchpoint of the customer journey, I couldn't help but wonder about the possible consequences. What happens when every brand has access to the same perfectly optimised playbook?
