Twin Transformation
When Digital Innovation Meets Sustainability - Strategic Lessons from 2024
As we close out 2024, enterprises are discovering a costly truth: running digital and sustainability transformations in parallel isn't just inefficient—it's a strategic liability. With organisations racing to implement AI governance frameworks while pursuing sustainability certifications like B Corp status, the pressure to demonstrate authentic commitment to both technology and sustainability has never been higher. Yet here's the paradox: many organisations pursuing both digital transformation and sustainability goals are treating these as separate journeys, missing crucial opportunities for synergy.
